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Jan Reha and Kary York Describe How to Research the Job Market to Win the Interview

Interview Tips with Jan Reha, Career Discovery and Kary York, Insurance Resourcing

In this video Jan Reha and Kary York discuss how to research job market to win the interview.

Research is one of the most important actions in preparing for the job interview.  Ultimately, researching the company and job market will make you more comfortable and confident in the interview process.

First, look at the company you are interviewing for.  Get a clear understanding about who they are as an organization and what they do. Researching the company’s website will give insight to their services or products, the scale of their business, and target audience. Taking a look at their 5 year history will reveal their cycle as well as their current position in the market place.

Next phase, look at yourself. Focus on what you do and how that fits into the type of employee they are looking for. A clear understanding of the company will help answer how your skills translate into that position. Researching the company shows that you are serious and want that role. Be prepared to articulate the organization and the objective of the company.

Watch the next Career Video in this Series: How to Follow Up for a Job Interview

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"I frequently tell my clients and students to keep opening up doors--you never know what may be on the other side. Below is my personal story, which illustrates how the doors I opened in my life led to a satisfying and successful career." - Janice E. Reha

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